:root{--black: #000;--white: #fff;--copy: #444;--muted: #777;--line: #202020;--soft: #fafafa;--pink: #ff21d1}*{box-sizing:border-box}html{scroll-behavior:smooth;background:#fff}body{margin:0;color:#000;background:#fff;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:14px;line-height:1.5}button{font:inherit}a{color:inherit}.adv-page{min-height:100vh;background:#fff}.adv-header{color:#fff;background:#000}.adv-header-inner{display:flex;align-items:center;justify-content:space-between;height:116px;padding:24px 64px}.adv-brand{display:flex;align-items:center;gap:22px}.adv-brand>span{color:#fff;white-space:nowrap;letter-spacing:.2px;font-size:11px;font-weight:600}.adv-logo{display:block;width:auto;height:68px;object-fit:contain}.adv-client{align-self:flex-start;padding-top:2px;text-align:right}.adv-client strong{display:block;font-size:13px;line-height:1.2}.adv-client span{display:block;margin-top:4px;color:#a7a7a7;font-size:10px}.adv-hero{padding:42px 64px 36px;border-bottom:2px solid #000}.adv-hero h1{display:flex;align-items:baseline;flex-wrap:wrap;gap:12px;max-width:960px;margin:0;text-transform:uppercase}.adv-hero-title{color:#000;letter-spacing:-1.2px;font-size:clamp(31px,3vw,48px);font-weight:500;line-height:1.04}.adv-hero-date{padding-bottom:2px;color:#777;letter-spacing:.3px;font-size:clamp(14px,1.25vw,19px);font-weight:400;line-height:1}.adv-content{width:720px;max-width:calc(100% - 48px);margin:45px auto 0}.adv-section{margin:0 0 48px}.adv-pink-label{margin-bottom:7px;color:var(--pink);letter-spacing:3px;font-size:9px;font-weight:700;line-height:1.3;text-transform:uppercase}.adv-section-title{margin-bottom:19px;padding-bottom:12px;color:#000;border-bottom:1px solid #000;letter-spacing:2.5px;font-size:11px;font-weight:700;line-height:1.5;text-transform:uppercase}.adv-metrics{display:grid;grid-template-columns:repeat(5,1fr);border:1px solid #000}.adv-metrics>div{display:flex;flex-direction:column;justify-content:space-between;min-height:93px;padding:14px;border-right:1px solid #000}.adv-metrics>div:last-child{border-right:0}.adv-metrics span,.adv-ad-fields span,.adv-rollover span,.adv-execution span{color:#999;letter-spacing:2px;font-size:9px;font-weight:700;line-height:1.35;text-transform:uppercase}.adv-metrics strong{letter-spacing:-.45px;font-size:17px;line-height:1.12}.adv-note{margin:0;padding-top:14px;color:#777;border-top:1px solid #e8e8e8;font-size:12px;line-height:1.6}.adv-note strong{color:#000}.adv-copy-card{margin-top:18px;border:1px solid #000}.adv-card-title{display:flex;align-items:center;justify-content:space-between;gap:12px;padding:10px 16px;color:#fff;background:#000;letter-spacing:1.5px;font-size:10px;font-weight:700;text-transform:uppercase}.adv-card-body{padding:24px 18px 22px}.adv-card-body .copy-button{float:right;margin:0 0 15px 15px}.adv-card-body p{clear:both;margin:0 0 16px;color:#383838;font-size:13px;line-height:1.65}.adv-reactivation-list .adv-copy-card:first-child{margin-top:0}.adv-reactivation-copy p{max-width:900px;margin-bottom:0}.copy-button{display:inline-flex;align-items:center;gap:5px;padding:5px 8px;color:#000;cursor:pointer;border:1px solid #cfcfcf;border-radius:0;background:#fff;letter-spacing:1px;font-size:9px;font-weight:700;text-transform:uppercase;transition:background .15s,color .15s}.copy-button:hover{color:#fff;background:#000}.copy-button:active{transform:scale(.98)}.adv-ad-fields{margin-top:18px;border:1px solid #000}.adv-ad-fields>div{padding:14px 16px;border-bottom:1px solid #000}.adv-ad-fields>div:last-child{border:0}.adv-ad-fields strong{display:block;margin-top:5px;font-size:14px;line-height:1.3}.adv-strategy{padding:18px 22px;color:var(--copy);border-left:3px solid var(--pink);background:var(--soft);font-size:13px;line-height:1.7}.adv-strategy p{margin:0 0 14px}.adv-strategy p strong,.adv-strategy li strong{color:#000}.adv-strategy ol{margin:0;padding-left:18px}.adv-strategy li{margin:9px 0;padding-left:2px}.adv-rollover{display:grid;grid-template-columns:1fr 42px 1fr;align-items:stretch;margin-top:18px;border:1px solid #000}.adv-rollover>div:not(.rollover-arrow){display:flex;flex-direction:column;justify-content:space-between;min-height:78px;padding:13px 15px}.adv-rollover>div:first-child{border-right:1px solid #000}.adv-rollover strong{font-size:14px;line-height:1.2}.rollover-arrow{display:grid;place-items:center;border-right:1px solid #000;font-size:21px}.adv-script-intro{margin-bottom:20px;color:#777;font-size:12px;line-height:1.6}.adv-listen-call-wrap{display:grid;grid-template-columns:minmax(0,1fr) auto;align-items:center;gap:24px;margin-bottom:24px;padding:19px 22px;color:#fff;border:1px solid #000;background:#000}.adv-listen-call-copy>span{display:block;margin-bottom:5px;color:var(--pink);letter-spacing:2px;font-size:9px;font-weight:700;line-height:1.2;text-transform:uppercase}.adv-listen-call-copy>strong{display:block;letter-spacing:-.2px;font-size:16px;line-height:1.25}.adv-listen-call-copy>p{margin:5px 0 0;color:#aaa;font-size:12px;line-height:1.45}.adv-listen-call{display:inline-flex;align-items:center;justify-content:center;gap:7px;min-width:178px;min-height:48px;padding:12px 16px;color:#000;cursor:pointer;border:1px solid var(--pink);border-radius:0;background:var(--pink);letter-spacing:1.35px;font-size:10px;font-weight:700;text-transform:uppercase;transition:background .15s,border-color .15s,color .15s,transform .15s}.adv-listen-call:hover{color:#000;border-color:#fff;background:#fff}.adv-listen-call:active{transform:scale(.98)}.adv-script-list{border-top:1px solid #000}.adv-script-step{border-bottom:1px solid #000}.adv-script-step-title{display:flex;flex-direction:column;gap:4px;padding:13px 0}.adv-script-step-title span{color:#999;letter-spacing:1.6px;font-size:9px;font-weight:700;text-transform:uppercase}.adv-script-step-title strong{font-size:15px;line-height:1.25}.adv-script-step-body{padding:3px 18px 18px;background:var(--soft)}.adv-script-step-body p{margin:0 0 11px;padding-left:12px;color:#000;border-left:2px solid var(--pink);font-size:13px;font-weight:500;line-height:1.63}.adv-script-step-body p:last-child{margin-bottom:0}.adv-accordion-list{border-top:1px solid #000}.adv-accordion{border-bottom:1px solid #000}.adv-accordion-title{display:grid;grid-template-columns:1fr 22px;column-gap:10px;width:100%;padding:13px 0;color:#000;cursor:pointer;border:0;background:#fff;text-align:left}.adv-accordion-title span{grid-column:1;color:#999;letter-spacing:1.6px;font-size:9px;font-weight:700;text-transform:uppercase}.adv-accordion-title strong{grid-column:1;margin-top:4px;font-size:15px;line-height:1.25}.adv-accordion-title svg{grid-area:1 / 2 / span 2;align-self:center}.adv-accordion-body{padding:3px 18px 18px;background:var(--soft)}.adv-accordion-body p{margin:0 0 11px;color:#444;font-size:13px;line-height:1.63}.adv-accordion-body .script-quote{padding-left:12px;color:#000;border-left:2px solid var(--pink);font-weight:500}.exact-copy p{clear:both;margin:0 0 18px;color:#383838;font-size:13px;line-height:1.65}.exact-copy .exact-copy-bold,.exact-copy .exact-copy-heading{color:#000;font-weight:700}.exact-short-copy p:first-child{margin-bottom:0}.adv-film{position:relative;display:grid;place-items:center;aspect-ratio:4 / 5;height:auto;margin:0 0 22px;overflow:hidden;background:#000}.adv-film>span{position:absolute;right:14px;bottom:14px;padding:7px 9px;color:#fff;pointer-events:none;background:#000000b8;letter-spacing:1.2px;font-size:9px;font-weight:700;text-transform:uppercase}.adv-film-video{display:block;width:100%;height:100%;background:#000;object-fit:cover}.adv-film-play{position:absolute;top:50%;left:50%;display:inline-flex;align-items:center;justify-content:center;gap:8px;min-width:206px;min-height:50px;padding:12px 18px;color:#000;cursor:pointer;border:1px solid var(--pink);border-radius:0;background:var(--pink);box-shadow:0 0 0 1px #000;letter-spacing:1.35px;font-size:10px;font-weight:700;text-transform:uppercase;transform:translate(-50%,-50%);transition:background .15s,color .15s,border-color .15s,transform .15s}.adv-film-play:hover{color:#000;border-color:#fff;background:#fff}.adv-film-play:active{transform:translate(-50%,-50%) scale(.98)}.adv-film.is-playing .adv-film-play{color:#fff;border-color:#000;background:#000}.adv-film-placeholder>p{margin:0;color:#6e6e6e;letter-spacing:1.5px;font-size:10px;font-weight:700;text-transform:uppercase}.adv-assets{display:grid;grid-template-columns:1fr 1fr;gap:18px}.adv-asset{overflow:hidden;background:#f5f5f5}.adv-asset-preview{position:relative;aspect-ratio:4 / 5;background:#f5f5f5}.adv-asset-preview img{display:block;width:100%;height:100%;object-fit:cover}.adv-asset-preview>div{position:absolute;right:0;bottom:0;left:0;padding:7px 10px;color:#fff;background:#000000b8}.adv-asset-preview span{display:block;letter-spacing:1.2px;font-size:8px;font-weight:700;text-transform:uppercase}.adv-asset-placeholder{display:grid;place-items:center;border:1px solid #e5e5e5;background:#f5f5f5}.adv-asset-placeholder>p{margin:0;color:#aaa;letter-spacing:1.2px;font-size:9px;font-weight:700;text-transform:uppercase}.adv-assets+.adv-note{margin-top:18px}.adv-execution{border-top:1px solid #000}.adv-execution article{padding:17px 0;border-bottom:1px solid #000}.adv-execution p{margin:6px 0 0;color:#555;font-size:13px;line-height:1.6}.adv-email-pending{display:flex;flex-direction:column;gap:5px;padding:18px 20px;border:1px solid #000;background:var(--soft)}.adv-email-pending>strong{font-size:15px;line-height:1.3}.adv-email-pending>p{margin:0;color:#777;font-size:12px;line-height:1.5}.adv-final{margin-bottom:70px}.adv-footer{display:flex;align-items:center;gap:24px;padding:26px 64px;color:#fff;background:#000}.adv-footer .adv-logo{height:38px}.adv-footer span{color:#aaa;font-size:10px}@media (max-width: 700px){.adv-header-inner{height:92px;padding:17px 20px}.adv-brand{gap:11px}.adv-brand>span{font-size:9px}.adv-logo{height:52px}.adv-client strong{font-size:12px}.adv-client span{max-width:120px;font-size:9px}.adv-hero{padding:31px 20px 27px}.adv-hero h1{gap:6px 10px}.adv-hero-title{font-size:29px;line-height:1.1}.adv-hero-date{padding-bottom:1px;font-size:13px}.adv-content{max-width:calc(100% - 32px);margin-top:34px}.adv-section{margin-bottom:39px}.adv-metrics{grid-template-columns:1fr 1fr}.adv-metrics>div{min-height:76px;padding:12px;border-bottom:1px solid #000}.adv-metrics>div:nth-child(2),.adv-metrics>div:nth-child(4){border-right:0}.adv-metrics>div:last-child{grid-column:span 2;border-bottom:0}.adv-metrics strong{font-size:16px}.adv-strategy{padding:16px}.adv-card-title{padding:10px 12px}.adv-card-body{padding:19px 14px}.adv-listen-call-wrap{grid-template-columns:1fr;gap:16px;padding:18px}.adv-listen-call{width:100%}.adv-film{margin-bottom:12px}.adv-film-play{min-width:184px;min-height:46px;font-size:9px}.adv-film>span{right:8px;bottom:8px;font-size:8px}.adv-assets{gap:12px}.adv-email-pending{gap:8px;padding:16px}.adv-footer{gap:14px;padding:21px 20px}.adv-footer .adv-logo{height:31px}}@media (min-width: 701px){.adv-header-inner{width:min(1280px,100% - 112px);height:108px;margin:0 auto;padding:21px 0}.adv-logo{height:66px}.adv-client{padding-top:4px}.adv-client strong{font-size:15px}.adv-client span{margin-top:5px;font-size:11px}.adv-hero{padding:49px 0 45px}.adv-hero h1{width:min(1280px,100% - 112px);max-width:none;margin:0 auto;white-space:nowrap}.adv-hero-title{letter-spacing:-1.8px;font-size:clamp(31px,3vw,52px)}.adv-hero-date{font-size:clamp(14px,1.3vw,20px)}.adv-content{width:min(1280px,100% - 112px);margin-top:58px}.adv-section{margin-bottom:72px}.adv-pink-label{margin-bottom:10px;letter-spacing:3.4px;font-size:10px}.adv-section-title{margin-bottom:26px;padding-bottom:15px;letter-spacing:2.8px;font-size:12px}.adv-metrics>div{min-height:132px;padding:20px}.adv-metrics strong{white-space:nowrap;letter-spacing:-.65px;font-size:clamp(15px,1.45vw,20px);line-height:1.08}.adv-metrics .adv-metric-offer strong{letter-spacing:-1px;font-size:clamp(10px,1.05vw,14px)}.adv-metrics span,.adv-ad-fields span,.adv-rollover span,.adv-execution span{letter-spacing:2.1px;font-size:10px}.adv-note{padding-top:18px;font-size:14px;line-height:1.6}.adv-copy-card{margin-top:24px}.adv-card-title{min-height:51px;padding:15px 22px;letter-spacing:1.9px;font-size:11px}.adv-card-body{padding:34px 38px 31px}.exact-copy p{margin-bottom:23px;font-size:15px;line-height:1.68}.adv-ad-fields{display:grid;grid-template-columns:repeat(3,1fr);margin-top:24px}.adv-ad-fields>div{display:flex;flex-direction:column;justify-content:space-between;min-height:104px;padding:20px 22px;border-right:1px solid #000;border-bottom:0}.adv-ad-fields>div:last-child{border-right:0}.adv-ad-fields strong{margin-top:0;font-size:16px;line-height:1.25}.adv-strategy{padding:30px 34px;font-size:15px;line-height:1.7}.adv-rollover{margin-top:26px}.adv-rollover>div:not(.rollover-arrow){min-height:104px;padding:19px 23px}.adv-rollover strong{font-size:17px}.rollover-arrow{font-size:25px}.adv-script-intro{margin-bottom:24px;font-size:14px}.adv-listen-call-wrap{margin-bottom:28px;padding:24px 28px}.adv-listen-call-copy>strong{font-size:19px}.adv-listen-call-copy>p{font-size:14px}.adv-listen-call{min-width:205px;min-height:54px;font-size:11px}.adv-script-step-title{padding:19px 0}.adv-script-step-title span{letter-spacing:1.9px;font-size:10px}.adv-script-step-title strong{font-size:18px}.adv-script-step-body{padding:10px 28px 26px}.adv-script-step-body p{margin-bottom:14px;font-size:15px}.adv-accordion-title{padding:19px 0}.adv-accordion-title span{letter-spacing:1.9px;font-size:10px}.adv-accordion-title strong{margin-top:6px;font-size:18px}.adv-accordion-body{padding:10px 28px 26px}.adv-accordion-body p{margin-bottom:14px;font-size:15px}.adv-assets{grid-template-columns:repeat(4,1fr);gap:18px}.adv-asset-preview>div{padding:9px 11px}.adv-asset-preview span{letter-spacing:1.35px;font-size:9px}.adv-assets+.adv-note{margin-top:23px}.adv-assets{grid-template-columns:repeat(3,minmax(0,1fr))}.adv-execution article{padding:22px 0}.adv-execution p{margin-top:8px;font-size:15px;line-height:1.65}.adv-email-pending{column-gap:20px;padding:23px 25px}.adv-email-pending>strong{font-size:18px}.adv-email-pending>p{font-size:14px}.adv-footer{padding:27px max(56px,50% - 640px)}.adv-footer .adv-logo{height:41px}.adv-footer span{font-size:11px}}@media (min-width: 701px) and (max-width: 1040px){.adv-content{width:min(900px,100% - 64px)}.adv-assets{grid-template-columns:repeat(2,1fr);gap:20px}}
